The first step is to not refer to it as a customer base. They represent your entire company. Do you remember the last time you added your email address to an online site? Why did you do it? Did it have to do with the fact that the author was talking about his products and himself often? OR did it happen because the author offered something you were looking for?
Entrepreneurs who have a plethora of subscribers lists view their clients as their families. And when one of them decides to unsubscribe from their list, they inform “I’m sorry, BUT we wish YOU the best”. What if a message to let them know that you’ve left their list is still about you?
Let’s get started!
1. Trust.
Nobody will be a member of your group if you don’t feel confident in your business. If you promise things you cannot keep, your customers are likely to get bored and look for a new person to handle their needs. You can earn their trust by offering them no-cost information and not asking for anything in exchange. You could ask them to leave an opinion or share; however, you cannot solicit them to purchase your product. Be aware that they aren’t aware of who you’re, the things your business is, and what you can do to help them. You need to earn the trust of your customers before selling the products you offer.
2. First 20 Seconds.
If you get to know someone and they are only waiting around 20 seconds to decide whether they are interested in doing a deal with your company or not. If it’s a face-to meet, make sure you present your company professionally. Additionally, be sure to demonstrate an interest in your work in your explanation to them. In the end, you’re in business because you enjoy what you do you do, isn’t that right? If your meeting is offline or via the internet, your website needs to convey everything your business represents. Think about yourself in the shoes of your customer. Would you purchase from that person?
3. Do some research on your field.
Find out what your competitors do well or not? Check out what people love and dislike. Create a strategy to target people to whom you have something that is similar. When you are researching, take notes, then look over them to see whether there are any useful techniques you could incorporate into your business. It doesn’t matter if there are hundreds of similar businesses there; you are the most important aspect to securing the deal.
4. Create it to be about them, not you!
Create a profile for your ideal client. What you must do is grab the paper and begin to write about your ideal client—age and occupation, as well as their hobbies. Reduce the list to the point where you can affirm that you are aware of who this person is. You understand their struggles and aspirations as well as their behavior. Your business should be directed around them, not yours!
5. Begin to make friends
with other companies that are in the same market segment as yours. Brad Sugar wrote an article for Entrepreneur.com in which he described the opening of a new store for clothing and how they were able to attract more customers by providing the women free kimonos who owned in a BMW. The women didn’t just take the cost but invested around $400 each time they received their prize. BMW company has made their customers very happy, and the brand new store has gained a following.
6. Request your existing clients to suggest you to them.
This is a risky idea, but if you’re in an established relationship with your current clients, it is easy to ask them to refer you to their families or friends. If you keep your existing customers happy, they’ll be able to bring more customers than you ever imagined.
Keep in mind that it’s not about creating a client base, but, as Simon Sinek told at the 99U conference in the past, It’s about creating a list of clients to follow.
Laura Nistor is a Professional Writer and Online Entrepreneur. She writes digital content on behalf of B2C and is the owner of her own online language learning business. Laura Nistor specializes in writing about small-scale businesses online and language learning, writing, and education.
