Are you looking for more students to tutor your tutoring business? You may be referred if you’re a great teacher and your students enjoy your lessons.
You will need to learn how to market yourself as a tutor to make a good income and attract students quickly.
This article outlines seven ways to promote your business.
1) Word of mouth
This is the best place for you to start. Let everyone know about your tutoring business. Tell your family, friends, and acquaintances.
You can offer a “finders fee” to the person who refers and pay 100% of the first lesson.
2) Business cards
You can get business cards that include your name, address, and phone number. It is possible to contact your local printer or order it online. You don’t have to make it fancy. However, you can shop around for great deals online. You can keep the design simple but consider adding a theme that is related to your profession.
You can leave a few tutoring business cards at local libraries and sports centers or give them out to people you meet at events. Do not be pushy but tell people what you do and give them your card.
3) Flyers and posters
Flyers and posters can be created and placed in local shops, libraries, and sports centers.
Consider demographics. This is crucial.
Private tutors often target students in their twenties, but they forget about a crucial age group.
Flyers can be dropped in the mailboxes of older residents if you find one in your city or town. Many retirees have spare time and would love to learn new skills.
Many people wish they had learned the piano earlier in life. I tell them that it is never too late. You might also meet people who took lessons years ago but didn’t like the teacher.
Do not forget to include some old-school teaching methods in your classroom if you use them in the 21st Century.
While I don’t recommend cold calling 1000s of people in your area, it may be worthwhile to contact local teachers and ask them if they would like extra tuition or lessons in a specific subject. They are connected and can refer you to other students.
When I was starting my teaching business, I recall sending around 100 e-mails out to independent schools offering my services as an instructor of piano. I also included a link to my website. I received two job offers for two days!
5) Contact the competition
Give a call to a tutor who is well-respected in your area.
Students might not be accepted if they have a full-time teaching schedule. They could be passing them along to you instead. This strategy is possible, and most students will take it if you demonstrate that they are interested.
If they both teach maths and you teach science, respectively, you might be able to refer students to one another.
I frequently perform at weddings, and I can recommend 2-3 pianists to people who are busy. These guys also do the same thing for me.
If I feel that they are a better fit, I will also instruct jazz and popular music on the piano. I can also pass students on to classical pianists in my region if necessary. I am also a piano teacher.
It is important to not fear competition and to use it to your advantage. There are no limits to the number of connections you can make.
6) Stage a tasting event
You could rent a hall in your area and ask people to view a presentation about what you do as an educator, depending on the subject. You could even invite the audience to join you on the stage to try your instrument! If you are a teacher of art, photography, or other creative subjects, this could work.
Although it might be expensive, I know tutors who have had great success using this method. You might also consider reaching out to schools to see if they are willing to give presentations for free.
It should be exciting enough that students will return home at night and plead with their parents for lessons in your subject.
7) Local celebrity endorsement
Try to get the attention of a celebrity or someone who is well-known in your area or city to recommend you as a tutor. You can leverage their contacts with local media to increase your profile.
These are just a few strategies that can help you grow your business. It may seem challenging to start, but it will pay off over the long term. You should also consider getting referrals.