Ka-boom! You’ve had an amazing idea for a product that you’d like to launch. You are eager to get your thoughts written down and pay thousands for your website designer and then begin to build a new venture that you’re certain will change the lives of people (not to mention, make you a millionaire!)
Six months later, no one is purchasing, and you’ll find yourself disillusioned, disappointed, and broken.
What went wrong?
You did not take into consideration the pain points of your potential customers.
Continue reading to learn:
-Why you should not create a company without having a problem in your head
How to distinguish between a problem and a pain point
-How to find out the cause of pain for your customers
What’s the issue?
Selling something without addressing a problem is similar to opening an online surf shop in the center of the Himalayas. You could have the most popular surfboards on the planet, and yet the amount you put into convincing is going to convince the locals to purchase the boards.
Your customers face problems There are many issues that your customers face, and as the business owner, it is your responsibility to find the root of the problem and suggest solutions to these issues.
Also, your product or service must be designed and created with a specific issue in your mind.
Common issues and. pain points
However, not every issue will suffice.
As an example, Mary needs to brush her teeth but lacks toothpaste. This could be a concern. However, it’s not an issue that’s particularly urgent or urgent. It’s not even a big deal, and Mary’s unlikely to get sleepy over it since she’s always able to get in her car, go to a pharmacy, and buy some Colgate.
The issue you must pinpoint is one that is causing you emotional distress.
Robert is averse to going to work every day, and he longs to be self-employed. He is anxious to get up each morning because the boss is a snitch. Every minute is exhausting. He’d be willing to take on any task and pay whatever in order to leave his position and begin his own company.
Help Robert resolve his issue, and you don’t just gain an existing customer, but you also gain an avid fan who will never talk about you or your company and is eager to recommend him to his network of friends.
Pinpointing painful points
So, how do you plan to determine what are your customers’ pain points are at all?
Chat with people
Actually, no. Contact anyone and everyone you know that falls within your market of choice, even those who aren’t.
What’s the most troubling thing they’re experiencing? What is it they’re trying to alter in their lives? What is causing them to be angry or depressed, anxiety or fear?
Find common denominators in their responses and include them in your marketing.
You can spy on the competitors.
Check out the blogs and/or forums of your most reputable competitors.
What is the topic of discussion in the comment section on the website?
What are the questions they are asking?
How does your competitor tackle their problems?
Take your research a step further, and find areas where your competitors fall short.
For instance, let’s say the competition offers only customer service from 9 am to 5 pm on weekdays. You visit their blog and notice many comments in which people complain and ask for support 24 hours a day.
It is then possible to incorporate 24-hour support into your business in the knowledge that your customers require and would like you’ve addressed an issue and provided your prospects a compelling reason to switch to your brand.
Use Social Networks
Social media sites like Twitter, Facebook, and LinkedIn are the best places to investigate issues. People are fond of sharing their experiences and ups and downs. Join groups with your profile, and develop relationships with your potential customers.
Go through the comments of popular posts and gather tangible evidence of what’s bothering people the most.
Don’t be unwilling to ask questions. If you’re not sure of the most pressing issues, inquire! Create a questionnaire or send the email, or upload your questions on social media.
No matter what you do, don’t create your brand on the basis of an idea that is great. To be financially successful, your fantastic idea has to provide a solution to an important issue.
Also known as “The Smart Simple Marketing Coach,” the technologically-savvy Sydni employs a results-oriented “how-to” approach in applying simple, custom strategies that help professionals run lucrative businesses where they can enjoy the lifestyle they prefer.
