Perhaps you’ve run some ads for your painting business. You got your phone to ring and then made certain appointments, but none of your potential customers are returning calls. It’s likely that you think that your estimations aren’t enough. Perhaps, but most likely, you’ll need advice on how to market the paint job.
Estimating isn’t just about giving out estimates with costs. It’s business as usual, and even though you may not be happy about it, you’re an agent of sales. To ensure that your painting business will succeed, it’s something that you cannot ignore.
Painting jobs don’t have to be a hassle. It’s a lot of fun once you’ve mastered a few techniques. You’ll need some guidance and direction from a painting company that has been around for over 20 years. This is me, and I’m here to assist you.
Let’s get started.
The Art of Pitching Successfully
Before doing anything, you must find out what makes your painting business above the rest. List ten positive characteristics your company is known for and write a compelling, two-sentence introduction for each. Check out the sample below.
Attribute: Premium Paint
Pitch A
“We make use of premium Paint named Duration by SW.” A bit convincing
Pitch B
“We never use junk paint. What’s the reason? The small amount I could save doesn’t justify high-quality work. I will spend money to complete the job correctly. I hope you are satisfied so that you can inform your friends and family about me once you’re finished. The paint we’ll be using is called Duration. It’s SW’s most premium paint, and it’s not cheap”. More convincing
Take some time to practice the pitches at home. Make sure you master each pitch’s attributes separately to ensure that when the time comes, you are able to choose any angle that is suitable. For example, when a potential client asks your opinion on the grade of the paint, you’re using. You’ve already prepared with the “premium paint” pitch. It also will sound less artificial than were to combine all your angles in 10 minutes of speech.
A good salesperson is one who listens.
The first thing to do is to listen to the needs of your prospective customers. There is nothing that turns off a potential customer more than a salesperson trying to convince them of something they did not ask for. Make sure that you give the prospect a price that is in line with what they requested. It’s easier to up pitch a potential client once you’ve been hired.
Another, but perhaps more important, is to pay attention to the needs of your prospective customers. The subtleties of their concerns can vary from person to person. Be sure to address every one of the questions your prospective clients have so that you don’t make them feel uneasy.
Making Your Pitch Effective
You should wait until you’ve estimated your entire project prior to delivering your pitch to ensure that you’re not distracted during the estimation process. Once you’re prepared to begin, you should address the concerns that they raised in the past. It’s a great segue into your pitch.
This is an illustration:
My prospect had said that her last painter hardly utilized drop clothes. Then I started as follows:
I would like to speak to the readers about things you should be expecting from us. The first thing to note is that we employ drop-clothes. Our policy is not to open paint until the entire area of the room is covered completely. Anything furniture we don’t take out of your space is covered. Additionally, we don’t employ cheap paint. We use high-end paint. ..”.
This leads to the remainder of my pitch and typically concludes in a similar manner.
“and I’m not taking for a down payment. What’s the reason? I’ve run this business for over 20 years, and I’m sure you’ll be happy with our work, so I’m not worried about paying. We are experienced painters who are proud of our work. We are not the students from college you hired the last time.”
There are times when you’ll get an appointment for a job you don’t want to be a part of. Instead of searching for an easy way out, use the opportunity to give the pitch you’ve been putting off.
Be confident but sincere.
Don’t say “yes” to any question an interviewer might have to ask in the fear that you’ll lose your job. Be sure to give the correct answer and an explanation in just a few words.
There are some people who are asking me to wash the walls prior to painting. Painters are aware that this is not standard practice, but you shouldn’t simply tell them “no.” Inform them that it’s not a common practice in your field unless there’s a specific situation that calls for it.
You’re the expert in painting, and it’s essential to show the message. Make sure that the person you are talking to knows that you are an expert at painting and that this isn’t the first experience. It is essential to be confident in order for your potential customer to trust your abilities. Make sure you are honest and don’t make promises that you aren’t able to keep. It will cost you dearly in the back in the future.
Conclusion
If the thought of becoming a salesperson isn’t your cup of tea, Begin with an easy pitch. We’ve all put our foot in our mouths at some point or another. It’s just what happens to the creature. If you’re faced with questions you’re not ready to answer, anything can be liable to come out from your mouth.
