The internet is the bane of jewelers’ lives across the globe. If every customer who browses simply buys something, you’d be swathed in cash within a matter of minutes. These five factors can make people stay longer in line and may even prompt them to purchase something rather than leave and consider it.
1. A tiny hi-fi
The size of the room is crucial. You don’t want to overdo it with twenty speakers and a bass that rattles the windows. A low-key background music source is soothing on both sides. This stops you from getting bored at the counter and makes the customers feel more at ease.
Furthermore, music that is appropriate can help in communicating the personality of your business. Are you an expert in contemporary jewelry? Think about playing modern music to help build your brand’s image.
It’s not important, obviously. However, you should think about the types of people you want to draw. Customers who are looking to purchase contemporary jewelry are likely to also be drawn to contemporary music. Having songs, you enjoy while you’re shopping could make you stick around for longer than otherwise, increasing the chances that they’ll purchase something.
2. Display stands for jewelry
It is easy to overlook. It is easy to overlook the idea of laying jewelry on tables that are low or on shelves may appear like a good idea on paper but determining the proper size of these tables isn’t easy. It is either impossible for small patrons to view the entire range of your jewelry, or you require larger customers to bend their knees or kneel down to view something up close.
The idea of hanging jewelry on racks isn’t a good option neither. What you’ll gain by virtue of the volume of pieces you’ll have to put on one rack, but you’ll lose the visibility. The most elaborate items in your collection may require their own shelf space in order for your customers to appreciate them fully.
Also, it’s not often clear what jewelry pieces are meant to be worn without neck-shaped necklace displays, for instance. Manufacturers and retailers have displays that showcase jewelry in all sizes and shapes and in a variety of materials.
Do not allow any confusion in what customers see. They aren’t likely to always reach out for assistance if they have any concerns, but they could become frustrated and leave – which is not what you’d like to happen.
3. Air fresheners
As long as they have the proper music backing air fresheners, so long as they’re not too strong, they will are able to stimulate customers through a different sense completely. The scents of stores can also function as a scent-laden business card that they keep in their clothing. A whiff of that scent later may trigger them to recall the store and may actually make it more important to their minds as opposed to the competitors’ stores.
I’m sure that’s many “might” and “cans” in a short time; however, air fresheners are an investment of a tiny amount that they’re worthwhile to pursue on the chance that they can help an individual customer making a decision to purchase something.
4. Card for business cards as well as five. An invoice book that is physical
It’s crucial to leave your customer with something that they can carry away. So even if they decide not to purchase anything and your contact information will be in front of them quickly.
A business card placed in the form of a purse or wallet as well as an air freshener that is worn on clothes could help customers recall the stores they’ve not thought of. A business card provides another chance to convey the uniqueness of your business.
In the case of the invoice book that is physically in the book, computers can fail us on the most disastrous of occasions. It’s a good idea to have a backup plan in case a transaction will still be able to proceed in the event that your computer system lets you down. You can easily add the transaction to your system once you have completed the transaction.
