The average response rate in online surveys is dropped from as high as 30% to just 20 percent. Do-it-yourself surveys are one of the main reasons why responses aren’t as high.
Many people who create or design their own surveys on the internet haven’t ever written an online survey prior. When people respond to surveys, they may find the questions don’t appear relevant or written in a manner that doesn’t make sense immediately. The average response rate is not more than 20%, and there are a lot of surveys that are incomplete. The data collected are challenging to translate into concrete decision-making.
These are the most common pitfalls of a Do-It-Yourself Survey.
1. The length of the survey
The duration of a survey may determine its overall completion and responses. A study that takes more than 10 minutes to finish is more likely to have a lower rate of reaction and higher abandonment rates.
The length of the survey is dependent on the various kinds of questions you can ask. By pre-populating with questions during the course of your survey and using Advanced Question, Logic can increase the relevance of every question to the respondents. In the event that all of the questions are relevant and important, the person responding is more likely to be engaged and take the survey.
We recommend keeping the questionnaire between 15 and 20 questions. This should ensure that the survey is completed between 5 and 10 minutes.
2. Multiple question types & question design
Utilizing only one type of question could lead to negatives. Using multiple types will get the respondent involved and improve your rate of completion.
From multiple choice to rating questions to simple open-ended verbatim questions.
There are certain design aspects to keep in mind in designing these questions.
– Leading questions:
“The local newspaper recently ranked us five stars for customer service. How satisfied are you with your experience?”
Double Barrelled Questions:
“How satisfied were you with the performance and the value for money?”
The response is not clear regarding which person the respondent is referring to, and, therefore, the information gathered isn’t helpful.
A lack of “None of the Above” or “Don’t Know.”
Giving respondents the option to answer I don’t have a clue or it doesn’t apply to me, indicates that the information you receive could be wrong or answered using a guess.
3. Valued data and satisfaction
The term “satisfying” refers to when a respondent selects the answer they believe that the person who is taking the survey will like the most. It’s usually an indication that the study has been too long or contains too many questions which respondents do not find benefit in answering.
The ability to collect valuable information is the primary reason behind gathering feedback, as it is the foundation for your decision-making skills.
4. The absence of features within an online survey can lead to a higher rate of response
Advanced Question Logic, like skip and branch logic, is able to significantly increase the response rate of an online survey. Skip or Branch logic occurs the case when a set of questions is only requested if a specific answer was previously given in a query. This can reduce the overall size of the entire survey and adds value to the person who is responding.
Skip Logic is challenging to set up at the beginning since you’re never sure which questions should be ignored or skipped.
Prepopulated data occurs the case when fields such as dates, demographics, or even transaction history are entered automatically into the fields so that the person responding is not wasting time filling them out again and again.
5. Insufficient features in an online survey, which can boost responses
There are numerous methods to increase the number of responses before the respondent has looked at the survey.
The most important features could include the email invitation, the inclusion of an incentive, such as an award draw as well as the conditions in that the person who responded took the survey, and the available personalization and perceived value of the survey.
It may be challenging to create your own survey or questionnaire when you’ve never attempted to do it before. Consider investing in a professionally designed survey to not only boost the rate of response but collect valuable information to make better business decision-making.